Microsoft Power BI stands out as the far superior choice, even in light of recent price increases for its Pro and Premium Per User (PPU) licenses.

Price Table:

Power BI is the leading data visualization tool with more than 6.5 million users and over 350,000 organizations using the platform to analyze and visualize their data. Despite the upcoming price increase, Power BI continues to offer amazing value for money. Here’s why we believe Power BI is worth the investment:

At a Glance:

• First Price Increase in 10 Years: Power BI’s Pro and Premium Per User licenses are seeing their first price change in a decade – a testament to its long-standing value and stability.
• Still Significantly More Affordable: Even with the upcoming price hike, Power BI remains 150% to 700% more affordable compared to leading alternatives like Tableau and Qlik Sense Analytics.
• Unmatched Capabilities: The real reason to choose Power BI isn’t the price – it’s the exceptional value, features, and integration that make it the most complete business intelligence platform available.

Who Is Affected by the Power BI Price Change?

The pricing update will affect different customer segments based on their current agreements and subscription models:

• New Customers: Commercial customers purchasing Power BI licenses for the first time after April 1, 2025, will be subject to the updated pricing structure.
• Existing Enterprise Agreement (EA) Customers: Those with EA licenses for Power BI Pro or Power BI PPU standalone products will continue to have their current pricing until their next renewal. However, renewals or new agreements executed after April 1, 2025, will be subject to the new pricing.
• Microsoft 365 E5 and Office 365 E5 Customers: Customers with Power BI included in their Microsoft 365 E5 or Office 365 E5 annual subscriptions will not experience any pricing changes for their existing annual billing.

1.   First Price Increase in a Decade

For the first time since its launch over 10 years ago, Power BI’s pricing is increasing. Effective April 1, 2025, Power BI Pro licenses will rise from $10 to $14 per user, while Premium Per User (PPU) licenses will move from $20 to $24 per user.

This price adjustment is remarkable for its rarity. In an industry where frequent price changes are common, Power BI has maintained its original pricing for a decade while continually adding innovative features like AI capabilities, seamless integration with Microsoft tools and third-party platforms, and cloud-based scalability.

2.   Still the Most Affordable Option

Even after the price adjustment, Power BI remains a far more affordable option compared to competitors. Consider this:

• Tableau Viewer starts at $35 per user—150% more expensive than Power BI Pro.
• Qlik Premium is priced at $125 per user—over 421% more expensive than Power BI PPU.

These differences are not just about numbers; they reflect Power BI’s commitment to providing cost-effective solutions for organizations of all sizes. Power BI lets businesses pay only for what they need, avoiding unnecessary costs.

Current Power BI Pricing Comparison